The legend of Tag Heuer originated from Switzerland in 1860 when Edward Heuer decided that he would equip sportsman with the fine time instruments. His deep passion for sports motivated him to a series of patents and innovations. His association with the Tag group in 1985, embarked on a new journey of bringing to the world one of the best watches with respect to technology, performance and design.
Tag Heuer was the first patent for a chronograph mechanism in 1882. Until 1998, when the Kirium Ti5 in grade 5 titanium and carbon fiber launched, Tag Heuer wrote some of the greatest chapters in watch making history.
The expertise is reflected in the impressive number of patents making TAG Heuer one of the key references in Swiss Made watch-making know-how. For 141 years, the company has made its remarkable mark in terms of precision, reliability and aesthetics. They epitomize their slogan “Swiss Avant-Garde since 1860”.
Accuracy and workmanship are the unique aspects of a Tag Heuer watch! In 1950 Heuer introduced the "Mareograph - Seafarer" a wristwatch with chronograph functions and tide indicator.
The Aquaracer is an epitome of an ideal sports watch. The watch was introduced to provide all that a water sports person needed. Based on the design and features of the timeless 2000 series, launched in 1982, TAG Heuer’s watchmakers and designers created an original sports watch that is water- resistant to 300 meters. The Men's range includes the Automatic chronograph, Aquagraph automatic chronograph, Quartz chronograph, Automatic watch, and the Quartz watch. All of these come with a steel finish and luminous coating for optimal readability and radiance. The ladies range includes the Automatic watch and the Quartz watch.
The Link series is an exclusive series that maintains the perfect balance of sport and perfection. Launched in 1999, the design is a good blend of steel fused through the play of contrasts and refined lines. The bracelet, an emblem of TAG Heuer, sets the ideal timepiece for fluidity, comfort and ergonomic design.
In 2005, TAG Heuer launched the new Link collection, which brought out a contemporary; sober yet sophisticated design of watches. Elegance blended with the sporty look is Tag Heuer's trademark. The men's Link collection includes the Automatic chronograph, Calibre 36 chronometer, Quartz chronograph, Automatic chronometer Automatic watch, and the Quartz watch.
In 1963 TAG Heuer launched the Carrera Chronograph that combined refinement with the spirit of sport. This was an immediate hit! The newer versions of it, though modernized, maintain the sober, historic elegance. The Carrera perfectly depicts and portrays the memory of the heroic era of “Gentleman drivers.”
The Tag Heuer Formula 1 collection is exclusively for Kimi Raikonen fans. These watches are meant for men of action, adventure, and sport.
There is a Specialists range, which are segmented as Golf watches, Microtimer and Kirium F1.
The Autavia collection was originally launched in 1933 as a tribute to the world of aviation and motorcars. Modified in 1969, the new Autavia is similar to the original model created in the 1960s with its crown to the left and with a Calibre 11. It captivates a delicate mix of audacity and power.
The Monza Range comes in three models - Automatic chronograph, the Calibre 36 chronometer, and the Automatic watch.
The Kirium comes in three models, the chronograph, the Kirium F1 and the watch. It is considered the avant-garde of Tag Heuer.
The USP of Tag Heuer also lies in the timing of their watch releases. They have patented to provide time instruments to sports such as Formula 1, skiing, and sailing.
There are four main aspects of Tag Heuer that make them a masterpiece.
- Power and beauty
- Latest technology.
- Blend of style, performance and function.
- Innovation
