A fetish is defined as an abnormally obsessive preoccupation or attachment; a fixation.

We have seen people have a fetish for perfumes, books, motorcars, shoes and many such things. At least seven of every ten people have a fetish for watches.

There are some, who go to extremes, spend their fortunes, to collect watches of different kinds and eras, from antique watches to the present designer watches. But, if you look at it, most people have a couple of watches they use and some dream watches, which they would like to own, sometime in their own lifetime. For some it is an obsession, while, for some it is just the ecstatic feeling of owning that dream watch!

Watches have been a rage from the 19th century and have cascaded even to this century. So what is it about a watch that makes you want it? Gone are the days, when you have one watch for the rest of your life. Yes, you may keep it in your closet as memories, but now a days, people have a number of watches, to suit their moods, clothes, and occasions.

Watches are an accessory; just like jewelry. While the main purpose of the watch, was to watch time, the trend has changed. Luxury watches are becoming a fad. These are watches which though, may be expensive, are worth a buy. They last till your last breath, well unless you make it a point to spoil them. Wear a Rolex or an Omega for your interview and you will receive second looks.

Luxury watches come with additional features such as two-way radios, writs mounted computers, and some display the wearer's position on the earth's surface using GPS. The sophisticated technological features on these watches can be astounding.

Other than the features, the look of the watch and the brand makes a lot of difference. Not only a status symbol, it is an ego boost. Admit it or no, buying a brand definitely is a kick to your ego and makes you feel special. Brands such as Rolex, Cartier, Omega, Breitling, Patek Philippe, Panerai, and Tag Heuer have their own distinctive styles and finish. For instance, Tag Heuer is well known for its precision and accuracy in the sports world and most sports person swear by it. Some of them are sporty styled and some are dressy. Some watches are simple, sober and elegant, while some are grand, studded with precious stones and gems. If you are the person who likes grandeur, then the embedded stones are sure to allure you.

Luxury watches are definitely costly, but is it worth a buy? Yes it is! For the look, the quality, the finesse, and the reliability — a luxury watch is definitely worth it! Also, some watches have historic value! Jot down your priorities about the watch, whether you like it sporty, elegant, grand, or simple? Depending on that, you can choose a brand that matches your choice, your whims and fancies!

Splurging money on a luxury watch may seem meaningless to many, but then if you can afford one and like to wear watches, then a luxury watch is the right thing for you. Apparently, luxury watches have four categories, so that consumers get a vague idea of the relevance of a particular luxury watch and the purpose of its price.

High-end luxury watch: This is a particularly refined watch recognized only by people "in the know" or you could say the celebrities. These are the ultimate superb options when money is no object. These watches are exclusive in design and craftsmanship, produced in limited numbers, and can be bought only through very specialized dealers. Rolls Royce class of timepieces falls in this category. Other brands in this range include Lange and Sohne, Alain Silberstein, Audemars Piguet, Blancpain, Breguet, Franck Muller, JLC, Parmigiani, Patek Philippe, Ulysse Nardin, and Vacheron Constantin.

Luxury watch: This is an elegant, valuable, stylish and prestigious watch that will serve you well for a very long time. The quality and durability is such that, it can be passed on to the next generation and has a good resale value irrespective of its age. The watches are the largest, most widely known class of luxury timepieces. Brands such as Breitling, Cartier, Ebel, Omega, and Rolex come under this classification.

Pseudo luxury watch: This is an elegant and stylish watch that will serve you well for a decade or so. You can go for this watch when you want a good luxury watch, but don't want to spend too much. Baume & Mercier, Raymond Weil, Tag Heuer are examples of such watches.

Basic luxury watches: This is an elegant and stylish watch that will serve you well for a decent number of years. This is the best choice when you want something finer than average. Epos, Fortis, Movado, and Oris are basic luxury watches.

Know what you want, gauge how much you have, and then decide how many you want! You have the wealth and the wish, then, want a watch! Want to know which watch, what kind of watch, and why you need to buy the watch…logon to www.timecafé.com.